Hi, I‘m Tom 👋
IIT Grad & Ex-Cofounder, Telstra McKinsey & NewsCorp | 8 years of experience as a UX designer | Creative problem solver, passionate learner.
I have won multiple awards for my innovative and impactful designs, such as a mobile app for NewsCorp’s Hackathon, a digital platform AI-bot TimeFlex, and a data visualization tool for Australia-wide GovHack. When I’m not designing, I enjoy traveling. I’m a curious learner with a love for exploring new cultures and ideas.
Frequently Asked Questions
Why UX?
As a user experience professional with over 10 years of experience, I thrive on tailoring user journeys. My passion lies in understanding research, human behavior, and business metrics, and how they all connect to create experiences that achieve user goals. I’m constantly seeking new ways to expand my knowledge and deliver even more impactful solutions.
User-centric design or Data-driven design?
The best approach depends on the specific project and stage of development. In the early stages, user-centered design is crucial to understand core user needs. As you iterate, data-driven design becomes valuable for refining and optimizing the product, to challenge assumptions, leading to continuously improved experiences.
How does UX impact my organisation?
Investing in UX improves performance, reduces errors, increases ease of use, attracts more users, increases adoption rates, elevates the brand, increases trust in the system and user satisfaction, reduces development costs, reduces redesign costs, decreases support costs and reduces training needed, etc. which all increase the ROI.
Android or iOS?
iOS for design inspiration, Android for personal use.